CLIENT:

SCMA

With Minelli

SERVICES 01:

Brand Strategy / Brand Identity/
Poster Design/ Environmental Design

SCMA is a well-known art museum in Northampton, Massachusetts. It is an open, accessible, savvy, inclusive, and dynamic museum. SCMA is an acronym of Smith College Museum of Art.

As one of the lead visual designer, I crafted the brand guidelines and implemented a design system. I coordinated with the rest of the team to optimize for different design directions to create a fresh, modern, and welcoming brand.

SERVICES 02:

UI Design / Web Design

Apart from rebranding the logo and the applications, we also designed the new SCMA museum digital platforms (desktop, tablet, and mobile) with an aim to reflect the boldness and dynamism of the identity system throughout the website.

I also developed wireframes for the digital platforms and incorporated user research into the design process to advocate me in making thoughtful design decisions.

See more: SCMA Museum