CLIENT:

Stonehill

SERVICES:

Brand Strategy / Brand Identity

Stonehill is a golf club where outstanding landscape meets remarkable hospitality experience. I created an identity that is simple and feels in touch with the earthy roots of the natural land form. The brand features jamjuree green and opaque rice field paired with an elegant san-serif type to complement the pleasant golfing experience.

The visual direction is strongly inspired by the physical terrain and landscape. Aerial photographs and topographic maps of the golf course were the main inspriation behind the logo.

 
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Design System & Identity // Good Roots

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